Founder & CEO
Strategic growth advisor for health and wellness brands ready to scale with clarity, performance, and purpose.
Erin Foy brings 20 years of experience across finance, global marketing agencies, and one of the world’s leading tech companies. After graduating with a degree in Marketing & Finance, she began her career in finance before transitioning into digital marketing, where she developed a strong focus on turning data and strategy into business growth.
She spent much of her career at global agencies, including Publicis and WPP, helping brands across healthcare, wellness, and pharmaceutical industries develop digital strategies that connect business goals with performance-driven marketing.
At Google, Erin led sales teams supporting pharmaceutical and OTC brands before leading Strategy and Operations for Google’s healthcare business. In that role, she worked across teams to guide strategic initiatives and support large healthcare organizations as they evolved their digital advertising capabilities.
Today, Erin leads digital strategy and growth initiatives for organizations looking to scale. She is known for bringing Fortune 500-level strategy to growing brands and translating complex digital ecosystems into clear, practical marketing systems that drive measurable results. Her approach is rooted in a simple principle: lead with empathy, putting herself in the audience’s shoes to create marketing that genuinely connects with people on a human level.
Outside of work, Erin is a proud girl mom to three young daughters, something that has strengthened her commitment to supporting women-founded businesses. She has been practicing yoga long before it was mainstream and is currently working on a book reflecting on the risks she has taken throughout her career, the unexpected payoffs that followed, and the principles that helped guide her as she built her path in the industry. Her goal is to inspire the next generation of leaders and founders to take thoughtful risks and build careers on their own terms.
EVP, Global partnerships
Partnership leader driving meaningful growth through strategic collaboration.
Marni Harris brings 25 years of extensive experience in media, sales, and partnerships, consistently driving growth and expanding organizational reach. Marni currently is the EVP, Global Partnerships at SWM Consulting, overseeing top clients and the media team. She also served as the Interim Senior Director of Partnerships and Programs at the Sandberg, Goldberg, Bernthal Family Foundation, where she led a team focused on scaling Lean In Programs and fostering strategic alliances.
Chief Technology Officer
Jeff Ramsey brings extensive experience designing and implementing technology solutions that help businesses operate more efficiently while delivering exceptional customer experiences. As Chief Technology Officer, he combines strategic thinking with a practical, solutions-focused mindset to transform complex technical challenges into scalable systems that support long-term business growth.
Throughout his career, Jeff has focused on building technology that simplifies workflows, reduces operational friction, and creates measurable value for both customers and internal teams. His approach emphasizes thoughtful system design, process optimization, and continuous improvement, ensuring technology serves as an enabler of innovation rather than a barrier to progress.
Today, Jeff leads the company’s technology strategy, developing solutions that strengthen operations, improve collaboration, and support sustainable growth. Known for his analytical mindset and hands-on leadership style, he excels at turning complex problems into streamlined, reliable systems that help teams work smarter and deliver better outcomes.
Outside of work, Jeff enjoys spending time in his workshop, where he applies the same curiosity and problem-solving mindset to building and creating with his hands. Whether developing new technology solutions or working on a personal project in the shop, he is always driven by a passion for craftsmanship, innovation, and continuous learning.
Chief Marketing Officer
Head of Strategy
Strategic marketing leader helping ambitious brands accelerate growth through data-driven strategy, creative thinking, and scalable marketing systems.
Silvia Liu brings more than 10 years of experience helping organizations grow across SaaS, technology, education, and B2B industries. Throughout her career, she has combined strategic thinking with hands-on execution to develop marketing programs that drive measurable business growth across international markets.
She has worked with startups, scale-ups, and established organizations, leading initiatives across brand strategy, product marketing, demand generation, digital marketing, and growth. Most notably, Silvia helped scale a SaaS startup from 5% to 40% market share, demonstrating her ability to translate ambitious business goals into effective go-to-market strategies. She has also partnered with organizations including Stanford University, Teradata, and Softchoice, helping them strengthen their market presence and accelerate growth.
Today, Silvia helps businesses build modern marketing strategies that combine data, creativity, and technology to deliver sustainable growth. She is known for her full-stack marketing expertise, balancing strategic vision with practical execution while turning complex marketing challenges into clear, scalable solutions. Her approach is rooted in continuous learning, curiosity, and a passion for creating meaningful customer experiences.
Originally from Australia and now based in Silicon Valley, Silvia is a lifelong learner with a passion for marketing, design, philosophy, and emerging technologies. Outside of work, she enjoys exploring Northern California’s coffee shops, matcha cafés, and bakeries, and spending time outdoors whenever she can. Whether she’s searching for the perfect flat white or discovering a new hiking trail, Silvia is always seeking new experiences that inspire both her work and her creativity.
Client Account Manager
Client Account Manager
Charisse brings a thoughtful mix of SEO, content marketing, and digital strategy experience to the SWM Team. While her background leans heavily into organic growth, she understands how paid media fits into the bigger picture and has supported campaigns across Google and Meta alongside media buying teams.
With experience spanning the financial, healthcare, and consumer packaged goods sectors, Charisse loves connecting the dots between strategy, execution, and client success. Her calm presence, natural curiosity, and bubbly personality make her a trusted partner for both clients and teammates.
When she’s not helping brands grow, you’ll likely find her strength training, experimenting with homemade soap recipes, or enjoying a cup of Earl Grey tea (she’s tragically caffeine-sensitive, so coffee is off the table!).
paid media & ads manager
Performance marketing specialist focused on data-driven advertising and measurable growth.
Kamil Patel is a paid media and PPC specialist with over 15+ years of experience helping businesses grow through data-driven digital advertising. He focuses on performance marketing strategies that combine platform automation, smart bidding, and hands-on optimization to deliver measurable results.
As a Paid Media & PPC Specialist, Kamil manages campaigns across Google Ads, Microsoft Ads (Bing), Meta, YouTube, and Local Services Ads. He specializes in lead generation and eCommerce campaigns designed to increase conversions, lower acquisition costs, and maximize return on ad spend.
Kamil has managed advertising budgets ranging from $2K to over million dollar per month across industries including healthcare, SaaS, eCommerce, and local services. His approach leverages advanced tracking, analytics, A/B testing, and AI-driven insights to continuously improve campaign performance and drive scalable growth.
Digital Marketing Strategist
Paid search strategist helping brands maximize visibility, generate qualified leads, and drive measurable business growth through data-driven search marketing.
Jay Patel is a Digital Marketing Strategist specializing in Google Ads and Microsoft Ads, with extensive experience building and optimizing paid search campaigns that deliver measurable results. His expertise spans campaign strategy, keyword research, ad copy development, conversion tracking, bid optimization, and performance analysis, helping businesses strengthen their online presence and achieve sustainable growth.
With a strong analytical mindset and a passion for performance marketing, Jay develops search strategies grounded in data, audience behavior, and continuous optimization. He works closely with brands to identify opportunities, improve campaign efficiency, and maximize return on ad spend through thoughtful testing and strategic execution.
Committed to staying ahead in the ever-evolving digital landscape, Jay continuously explores emerging marketing trends, advertising technologies, and platform innovations to ensure clients benefit from the latest best practices and opportunities in paid media.
Outside of work, Jay enjoys swimming, singing, and listening to music. His curiosity, creativity, and commitment to continuous learning extend beyond marketing, bringing fresh perspectives and energy to both his professional and personal pursuits.
Social Manager (Paid & Organic)
Performance marketing strategist specializing in organic and paid social growth across Meta and LinkedIn.
Ali Attrill is a performance marketing strategist with over a decade of experience designing and scaling digital acquisition strategies for growth-focused brands. Her expertise sits at the intersection of organic social strategy and paid media, helping organizations turn platforms like Meta and LinkedIn into structured, high-performing growth engines.
At SWM Consulting, Ali leads both organic and paid social strategy, ensuring that content, platform signals, and advertising systems work together to drive measurable business outcomes. Her work focuses on structuring campaigns and content ecosystems so platforms can learn efficiently, stabilize performance, and scale acquisition sustainably.
Ali has worked across a range of industries including pharmaceutical, nutraceutical, SaaS, and consumer brands. Earlier in her career she contributed to campaigns for globally recognized entertainment brands including Nickelodeon properties such as PAW Patrol and SpongeBob SquarePants, giving her experience operating within large-scale, brand-sensitive advertising environments.
Known for her hands-on approach to performance marketing, Ali works closely with leadership teams to translate advertising data into clear operational strategy. She helps organizations align campaign structure, audience strategy, conversion signals, and creative systems so that paid media investment drives measurable business outcomes.
SEO Manager
SEO strategist focused on sustainable, long-term growth through search visibility.
Paige Moore is an SEO and conversion rate optimization (CRO) specialist who drives measurable business growth through data-driven digital strategies. A 2020 Colorado State University graduate with a degree in Communication Studies, she specializes in technical SEO, content optimization, and conversion funnel analysis to maximize organic traffic and revenue.
Paige has successfully scaled SEO programs across diverse industries, implementing comprehensive strategies, site architecture improvements, and conversion optimization tactics that deliver sustainable ROI. She stays at the forefront of algorithm updates and industry best practices to ensure clients maintain competitive search visibility and continuously improve conversion rates.
Digital Analytics Consultant
Digital analytics consultant helping businesses transform data into actionable insights that improve marketing performance and support smarter business decisions.
Vanshika is a Digital Analytics Consultant with four years of experience in web analytics, implementation, and measurement strategy. She specializes in helping organizations build reliable analytics foundations that enable data-driven decision-making and provide greater visibility into digital performance.
Her expertise includes analytics implementation, tracking configuration, data validation, reporting, and performance measurement across digital platforms. By translating complex data into meaningful insights, she helps businesses understand user behavior, optimize digital experiences, and make more informed marketing decisions.
Passionate about continuous learning and the evolving analytics landscape, Vanshika stays current with emerging technologies and best practices to ensure organizations can maximize the value of their data.
Outside of work, she enjoys fitness, trekking, and exploring new opportunities for personal and professional growth. Her curiosity and analytical mindset drive both her work and her commitment to continuous improvement.
Project Manager
Project manager delivering digital and data initiatives through collaboration, structured execution, and clear communication.
Shweta is a Project Manager specializing in digital and data-driven projects, with a focus on delivering successful outcomes through effective collaboration, transparent communication, and efficient project execution. She enjoys bringing cross-functional teams together, managing priorities, and ensuring projects stay on track while meeting business objectives and stakeholder expectations.
With a strong interest in project delivery and continuous improvement, Shweta thrives in fast-paced environments where organization, problem-solving, and adaptability are essential. She is passionate about optimizing workflows, fostering strong team collaboration, and creating processes that enable projects to be delivered smoothly, efficiently, and with measurable impact. Driven by curiosity and a commitment to lifelong learning, she is particularly interested in understanding human behavior and decision-making to enhance leadership, communication, and project success.
Outside of work, Shweta enjoys exploring hidden travel destinations, experimenting with new recipes in the kitchen, and continuously expanding her knowledge through reading and learning. Known for her collaborative approach, positive mindset, and ability to build strong working relationships, she brings thoughtful leadership, reliability, and a solutions-focused perspective to every project she manages.
Data analyst
Data analyst helping organizations turn complex data into clear insights that support better business decisions and continuous improvement.
Anshuman Sharma is a Data Analyst focused on transforming data into meaningful insights that help businesses make informed, data-driven decisions. With experience in data analysis, reporting, and dashboard development, he enjoys uncovering trends, solving practical business challenges, and presenting information in ways that are clear, actionable, and easy to understand.
He has a strong interest in business intelligence and analytics, working with data to identify opportunities, improve reporting, and support strategic decision-making. Driven by curiosity and a commitment to continuous learning, Anshuman is always looking to expand his technical skills while contributing to impactful projects and collaborative teams.
Outside of work, he enjoys spending time outdoors, has a deep appreciation for animals, and unwinds by listening to classic rock and watching films. Known for his calm, positive, and persistent approach, he brings thoughtful problem-solving and a collaborative mindset to every project.
Digital Marketing Assistant
Threver Shane Oller is a process rockstar, turning strategy into action by operationalizing every part of the process. He manages campaign execution, client dashboards, internal and external reporting, and workflow systems to keep growth initiatives running smoothly. He is known for his attention to detail and ensures every project and report is accurate, organized, and on track.
He brings several years of leadership and operations experience to the team, including 2 years as a Team Leader, where he supported and coached his team while consistently achieving top performance scores across the department. He was later promoted to Senior Team Lead, where he supported multiple sites and leaders, helping improve cross-team coordination, performance tracking, and operational execution.
We operate as a flexible and scalable partner. Depending on the engagement, we bring in specialists across creative, media, analytics, and development. This allows our clients to access senior expertise without the cost and complexity of building a large internal team.
As The Agency to Your Agency, we also partner in a white label capacity, supporting agency teams behind the scenes while maintaining a seamless client experience.
